We've observed a shift in how brands market their products or services on social media during the last year. Further, as the popularity of social media grows in 2020, there will be over 3.6 billion social media users worldwide. Marketers aren't simply wondering how they'll engage massive social media audiences next year. They are worried about social media trends with the change in social media landscapes. These quick shifts provide a whole new set of challenges for companies and social media marketers, who must continually evaluate their current strategies and pivot to include new types of content in their repertoire. Marketers must constantly monitor the newest trends shaping the longer term of social media and adjust their strategies accordingly. Let’s look at the trending strategies on social media.
Live Video Streaming
In 2019, one out of every five Facebook videos was streamed live. YouTube users spent a total of 284 hours watching live videos in May of that year. Given that many organizations are being compelled to move their conferences, events, and other marketing activities online in 2020, it's not surprising that live stream numbers will be greater. Many firms are currently live streaming events, Q&As, lessons, and other sorts of content on Facebook, Instagram, Twitch, and Twitter. These sorts of content keep your followers connected with your company by bringing an event to their screens that they might not otherwise be able to attend. People have grown accustomed to being able to connect with brands live without ever leaving their homes, even as the covid situation continues to evolve in 2021. As a result, live streaming will still gain traction and will be included in your social media marketing approach.
Influencer Marketing
Consumers have come to believe influencers for product recommendations, recipes, virtual exercises, and almost the opposite kind of entertainment. Online influences are very successful content providers who continue to play a key role in organizations' digital marketing strategy as we begin to recover from a year that saw a large reduction in in-store shopping and real-life events. The internet personalities, who are regarded as experts in their fields, have developed relationships and patterns that will continue to drive people to seek out human-generated material as a trustworthy source of knowledge. Given that 84% of consumers have shopped online since the outbreak, marketing a product with a simple Swipe Up to purchase within the article appears to be the way of the future. The next stage for brands is to figure out how online influencers fit into their marketing strategies and then find the suitable influencers for them. You can accomplish this on your own or hire a digital marketing firm that already has a database of online figures and can identify the most appropriate individuals for your online approach.
Bite-Size Content
Expect snackable content to continue to gain traction as people's attention spans on social media shorten and more individuals scroll endlessly through feeds when bored at home. In 2020, we'll see the rise of TikTok and Instagram Reels, as well as continued engagement with Facebook, Instagram, and Snapchat Stories content, as well as marketers generating new short-form or "snackable" pieces of content to teach consumers about their brands. Snackable content is designed to attract the attention of consumers who are surfing through social media and do not have the patience to read lengthy, text-heavy articles. Snackable material relies heavily on visual features such as infographics and photographs.
E-commerce in Social Media
We're seeing more features and tools that assist quick and straightforward shopping because the social media sector adapts to enhance the customer experience. For example, you'll add product tags and enable easy checkout on Instagram without ever leaving the platform. You may create a Shop on Facebook that people can explore and purchase directly from the platform. Ecommerce, like virtual events, has prospered in ways that are difficult to comprehend during the pandemic. Of course, Facebook was quick to capitalize on the trend, launching its own retail sites on Instagram and Facebook, dubbed Shops on both platforms. We may expect companies like Snapchat to follow in the footsteps of Instagram and Facebook, which have begun to move in the eCommerce path. Their Discover tab has already undergone numerous major content overhauls, with content from magazines and popular producers, as well as their own shows, available.
Video Content
Video has been demonstrated to be one of the users' preferred ways to be marketed time and time again, which is why it's frequently seen as the most successful approach to reach your target audience. The fact that video content can be tailored to match any industry or business is what makes it so adaptable. Video content is a 100 percentage worthwhile investment for your company. Whatever type of business you have, there is a video format that will appeal to your target audience. Show off behind-the-scenes designs or a work-in-progress photo. Allow members of your team to "takeover" your company's social media account regularly. When it comes to building trust with your audience, transparency is essential; showcase your company and your employees honestly, and your audience will respond accordingly.
Anticipating today's social media trends will assist you to determine a greater presence within the longer term. You'll know what to look out for and how to adjust your social media approach to the latest social trends.
