A brochure is a kind of paper document that aids in branding purpose, it can be folded as a template, leaflet or pamphlet. Brochures are promotional materials, essentially used to introduce a company, organization, products or services and brief possible customers the public of the benefits.
ESSENTIAL INGREDIENTS
A good title is a key
The headline on the start of your brochure should always include the interests and challenges perceived of your target audience and followed by that mention the solutions you wish to provide. It is essential to capture your audience's attention and prompt them to read the remaining part of the brochure.
Keep it precise
The key is to keep your brochure design effective and uncomplicated. Too much information may cause the brochure to appear crowded. As a result, your message will be lost. Restrict the number of colors used to between two and four and use each color persistently. For example, choose one color for the headings and subheadings, and another for normal text.
Testimonials
Put quotes about your service/product from your satisfied customers. Place the customer feedback in a precise and attractive way.
A Call to Action
Make sure people are aware of what to do next after seeing your brochure. Include contents such as "Book Now, Call for a free sample or request a free demo".
TYPES OF BROCHURE
There are many different types of the brochure and each type has got a different role to play. It can be classified into five types based on its format and layout.
Bi-Fold Brochure
Bi-Fold Brochure is found among us every day. It is one of the most familiar and widely used brochure types around, while it is composed of a formal layout than tri-fold brochures. It mainly used for product catalogs and presentations, trade shows and corporate meetings, etc.
Gate Fold Brochure
This is a pretty uncommon brochure because of its lavish cost, which has a great influence when it is used effectively. It can be conveniently carried with its inward folding design and its paper quality is very high thus readers can keep it for a long time.
Tri-Fold Brochure
It is easy to know this is a three folds brochure according to its name. And this is a quite common brochure that we can see it everywhere. This brochure provides adequate enough space for designers to convey information and makes the design interesting and attractive gaining the reader's attention.
Z-Fold Brochure
A Z-Fold brochure, basically an accordion fold, is a great brochure folding option because of the flexibility it provides. Designers can split each element by making each panel stand-alone, or design the brochure so that it opens out to a full spread with one large, dramatic photograph.
