Favor the receiver to reply
Email marketing is an efficient gateway that invites people who are really interested in your business. Merely sharing information to the leads and clients is a waste of time
Evoke Curiosity-Occasionally be confident in using freaky words. Kindle the information gap and your readers will be eager to explore more.
Focused content - Conveying a message that quickly relates to the user demographics resonates with their needs and interests. So, there is a huge possibility that the user grab the offer, get aligned with your brand or even share it with other potential clients.
An engaging and distinctive tone- Just because readers open your email it doesn't mean that there is no possibility of your message getting deleted.
Try out with numbers and Stats
The numbers are specific. Subject lines that make uncertain promises are less effective than those that particularly mention claims or benefits. For example, " Save 50%" is more compelling than " Massive Discount".
At times Stats may appear hard to believe even if they are exact. So include an impressive percentage or stats in your email. Also, provide convincing proof to confirm them.
Explore with Emojis
Emojis really help in enhancing the open rates of emails. According to survey brands that have used emojis experienced more than a 50% increase in their open rates.
Provide Straightforward Option to Unsubscribe
Once you have got the list of your audience, possibly all that you want to do is keep them there.
So, allowing them to unsubscribe might sound weird. Still, it creates a positive impact on your email. There might be some users who are interested in your brand but don't like receiving your emails frequently. If you make it hard for them to unsubscribe, the positive impression about your brand may quickly evaporate.
Include a link to sign up
Work with your developer to place a footer link to your email signup page. Each little effort in your email marketing works and it is quite simple to add.
Effectively manage and Optimize
Being persistent helps you achieve the desired results. Calenders are tools that aid in planning and building consistency. Email marketing should not be kept as an exception.
At least once in a while analyze the frequency of your email marketing:
Which days and times are the best fit for marketing your emails?
Do your open rates drop off after a specific number of emails are sent?
Do you receive any complaints about excessive email? Do those complaints contribute a drop in opens?
Specify the Subscriber count
Another key factor that boosts your CTA (Call To Action) is by including some social proof. Specifying the subscriber count (once you start getting subscribers) makes your potential leads understand that what you are offering is essentially valued.
