Everyone has a dream of starting on their own; Standing on their own foot; Ideas to implement in a great way !!!
The only conflict running in their mind is all about how to start where to start; like they taking an apple in hand and thinking of where to bite first… Know your audience
Startup companies need to make an impact fast, and the best way to do this is to focus in on a “niche”. Ideally, your niche will be obvious and based on the product you’ve created. After all, the best products are always a response to an existing problem then you can get the feeling that you have started branding.
Analyze who you are competing with
You’re entering the game after dozens of companies have already started playing, which means that you need to work extra hard to find a place on the board.
Studying your competitors will help you to determine not only where there’s a gap in the market, but what you need to do to brand yourself successfully.
What’s the special in your startup?
No matter how incredible your product might be, there’s a good chance that someone else is already doing something similar. The only way to survive in this crowded space is to identify where your products stand out from the crowd. For instance, there might be countless companies out there selling craft beer – but maybe yours is the only one that’s gluten-free?
Sometimes, the thing that really makes you special will have nothing to do with your product. However, you could have a customer service experience that makes up for all that. Find a way to be different – no matter how small that difference might seem.
Name your business with caution
Since your name is how your customers will come to know your product, your services, and your brand, it’s an important part of your identity. Before you start creating your logo, visual identity and printing out business cards, think about what people will imagine when they hear your name. Look for ways that your name might be misconceived in different countries or cultures.
A good rule of thumb of a startup – if you need to explain how to pronounce your name, or justify why your name makes sense and what it means, then you might not be on the right track.
Create an image for your business and you
For startups, the best thing you can do (unless you have prior graphic design knowledge) accesses the help of an expert. Since your logo and image is going to stay with you for a long time, you really can’t afford to make a mess of it. A startup branding agency will make sure that you don’t do anything you’re going to regret later. Since we’re living in a digitally-focused world today, make sure that all the branding materials you create will work on a range of different platforms. This is crucial for making sure that your brand appears modern, and professional.
We’ll see the how-to-do branding for a start-up in the next blog…
