Caliper your outcome
The main objective of campaign management is to aid you in creating, monitoring and measuring the outcomes of your marketing programs across different paid and organic channels. There are tasks and workflows to support the crucial process of campaign management. Marketing campaigns are essential to engage the audience and raise market awareness around your brand. The analysis tools help you to manage and control current campaigns and the reporting features help you to evaluate the campaigns.
Pick up the appropriate tool
Do not spend much time in training sessions and meetings going over new software. Be quick in picking up the right tool and dedicate more time to perfecting your campaigns. Social media, SEM, PPC, Google Adwords, and live chats are effective ways to learn more about your buyers and drive traffic to your website.
Automation accompanied with personalization
Email automation enables marketers to segment audience lists automatically and schedules message drops in advance. Instead of having to create lists and schedule delivery manually, marketing automation enables segmentation and delivery to happen automatically. Message personalization and ad retargeting are marketing techniques designed to show prospects and customers that “you know them.” With message personalization, a company may send an email that features a certain category of products that a customer has previously browsed online.
Role of a Campaign Manager
A marketing campaign manager is a person who is familiar with CRM, marketing automation tools and hands-on experience in email marketing. Also, he/she works closely with sales, sales operations, and external agencies to execute marketing campaigns and report on their effectiveness.
Manage your contacts productively
An important aspect of any campaign is contact and customer management. Questions marketers need to answer are “what new customers did the campaign acquire?”, “which customers responded favorably to the campaign?”, and more. Understanding which marketing campaigns performed better from an ROI or Customer Acquisition perspective is critical to the professional marketer.
